Search Engine Optimisation Explained
Search Engine Optimisation,
referred to as SEO, means optimising
your website for search engines in order
to achieve higher rankings
than your competitors to achieve an increase in
qualified traffic. This should generate
an increase in customer enquiries that ultimately
convert to sales. It can also be called more generally
internet marketing. SEO usually
involves achieving a higher ranking or placement
in search engines and directories by optimising
your site code to make it more relevant and therefore
more search engine friendly & compatible.
Research shows that 85% of web traffic comes
from search
engines.
Over 83% of ALL sales on the Internet come from
being routed by the Major Engines
and Directories. On average 81% of Internet
users rely on search engines and directories
to find the information they need.
Ranking highly should be the number one priority
for successful Internet Marketing.
A well designed or good looking web site will
never get found by searchers or appear on search
engines without expert internet marketing
& submission.
Our professional & affordable SEO
services can get your site listed in
the major top search engines and directories
throughout the World, all the UK (England, Scotland,
Wales and Northern Ireland) economically and
efficiently so that people will find your site
when looking for the services you offer &
provide.
A web site should be specifically designed to
rank highly , and to add complication to the
design process, each search engine will look
at different aspects of the web site. This involves
much more than just including META-TAGS. Your
keywords, title,
image alt tags, web
page text and overall design, all play
an important role in search engine optimisation
and in determining how your website will rank
following submission.
If a site is to appear within a search engine,
the goal must be to position that site within
the top 10 to 20 listings, for a given key word
or key phrase. Such favourable search engine
positioning rarely happens by chance and requires
careful consideration when designing a site,
followed by expert search engine submission.
Contact
for more information on our uk search engine
optimisation, submission, ranking & placement
services.
WebSite & Web Page Optimisation
Keyword
Your keywords are what some engines look for in
your title tags, meta tags and the body of your
text when ranking your web site. Keywords are
but one aspect of page structure the search engine
will use to categorise your web site. It is absolutely
critical you choose your keywords & phrases
wisely and not use jargon.
Moon~Tech can help you identify the keywords your
target market will use on the search engines,
care should be taken not to choose words which
are too competitive as this will make it more
difficult to get a top search engine ranking spot.
Please
for more information.
Meta-Tags
The correct use of Meta tags is an essential part
of gaining top listings in some search engines.
Careful consideration must be given to the three
most important meta-tags
- Title
- Description
- Keywords or Key Phrases ( now declining
in importance )
Keyword Density
One of the simplest ways to improve your web site
ranking & placement in search engine results
is to target the Keyword Density
on your web page.
Keyword Density is the number of times your keywords
appear in relation to the other words on your
web page. For instance, if your page only had
one word of text, say optimization, the
keyword density would be 100%. If on the other
hand the only text on your page was uk search
engine optimization , the Keyword Density
of optimization would be 25% because
each word on the page represents 1/4 of the entire
text, or 25%. If a particular keyword has a higher
density on your web page, then the likelihood
of your web page obtaining a better search engine
placement & ranking increases.
Not all engines use keyword density and those
that do may have their own algorithm for computing
the density of a keyword. Please note keyword
density of 25% is not recommended!
Moon~Tech can re-optimise your current web site
to be more search engine friendly and achieve
top listings to drive more traffic to your website.
Please
for further details.
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